New Technologies

Products from Phaidon Design Classics

333 design classics from the mid-1960s to the twenty-first century.

Conceived and edited by Phaidon Editors


Price: AUD$49.95

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This volume follows the development of product design from the late 1960s to the present. In the last forty years, industrial design has been radically changed by the introduction of a vast array of new technologies and materials. As commercial air travel enabled individuals access to more parts of the world and colour television brought the rest of the globe into people’s living rooms, communication became an increasingly important part of everyday life, inspiring the rapid development of digital culture. This has served as both a provocation and an opportunity for a new generation of product designers who see design not only as the creation of beautiful, functional objects but also as a tool to remake every aspect of contemporary life. These products, designed with and for these new technologies, have changed the way we communicate, travel, and make ourselves at home in the twenty-first century. Digital design opened up an almost endless variety of forms that has been explored and refined by innovative designers such as Philippe Starck, Ron Arad, Marc Newson and Jonathan Ive, and digital production has enabled an entirely new level of precision in manufacturing.

Design Classics comprised the most comprehensive collection of timeless industrial designs. The three volumes featured the 999 most innovative, beautiful and influential products created in the last 300 years, meticulously researched and selected after wide consultation with designers and design-world insiders.


Format: Hardback
Size: 250 x 215 mm (9 7/8 x 8 1/2 in)
Pages: 1100 pp
Illustrations: 1160 illustrations
ISBN: 9780714856674

Conceived and edited by Phaidon Editors

Mass Production
Dieter Rams: As Little Design As Possible


Phaidon is the premier global publisher of the creative arts with over 1,500 titles in print. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children. Phaidon is headquartered in London and New York City.
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