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Futuretainment
Yesterday the World Changed, Now it's Your Turn
An essential guide to the digital media revolution.
Mike Walsh
Editions:
Price: USD$29.95
300 points- Hardback
- English
- 245 x 172 mm, 9 5/8 x 6 3/4 in
- 288 pp
- 100 colour illustrations, 100 black and white illustrations
- ISBN-13: 9780714848754
- ISBN-10: 0714848751
- The way we read, watch and listen has undergone a revolution in the past decade. Futuretainment is an indispensable guide to taking advantage of these massive changes
- An inspirational handbook for the digital future of broadcasting, gaming, branding, advertising and publishing
- Reveals how you find the best opportunities as soon as you realize that everything you thought you knew was wrong
- Clarifies how developments such as algorithms, mobile devices and social networks are already shaping every aspect of our lives
- Explains the transformations in consumer behaviour that are inspiring new technologies and changing media forever
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